A good comparison of the effectiveness of social media. If you were to gauge the cost to reach 1,000 people with a billboard vs social media. (lyfemarketing.com)
Billboard to reach 1,000 people would cost you $57
Social media to reach 1,000 people would cost you $2.50
SOCIAL

Social Media
Social Media Statistics
- 52% of online adults now use two or more social media sites.
- Of the 7.2 billion people on earth, 3 billion have Internet access; 2.3 billion are active on social media; and 1.7 billion use social networks from a mobile device.
- The number of worldwide social media users is expected to reach 2.5 billion by 2018.
- The average social media user maintains five accounts.
- 91% of retail brands use 2 or more social media channels.
- 1 million new active mobile social users are added every day.
- US adults spend an average of 1 hour, 16 minutes each day watching video on digital devices.
Cost to reach 1,000 people with a billboard $57
Cost to reach 1,000 people with social media $3
Increasing your social media presence
Social media content creation
- We will sit down and discuss your long-term goals with the effectiveness of the current social media platforms that your company is on.
- Forming a plan of the daily content you want to push out and we will schedule a day to shoot as much content as possible.
- Content can be pictures, videos, graphics, prevention layouts and even links from associate companies.
- Content will be created and delivered to you so you can start to further your reach.
Social media management
- We will begin to handle your social media on a daily level.
- Content will be created by us for your business.
- We will begin to track your daily and only reach.
- You will be billed monthly for this.
Instagram algorithm optimization
We have developed a system that engages people on Instagram. Essentially it will allow us to input a specific amount of hashtags and it will like pictures associated with it. We have used this system to grow other pages and it allows us to engage anywhere between 3,500 and 8,500 people a day and from that you gain organic lead generation. Our pages see anywhere between 100-250 likes and 25-75 followers a day as a response to this.
Social Statistics
Social Media User Statistics
- Facebook 1.71 billion users
- Youtube over 1 billion users
- Instagram over 400 million users
- LinkedIn 450 million users
- Twitter 350 million users
- Google + 300 million users
Google Statistics
Google processes 100 billion searches per month
That’s an average of 40,000 searches per second
Those searches are carried out by 1.17 unique users
By 2014, Google had indexed 30,000,000,000,000 of the internet
Facebook statistics
- Facebook adds 500,000 new users every day; 6 new profiles every second
- 72% of all online US adults visit Facebook at least once a month
- The average (mean) number of friends is 338, and the median (midpoint) number of friends is 200
- Half of internet users who do not use Facebook themselves live with someone who does
- Of those, 24% say that they look at posts or photos on that person’s account
- There are an estimated 81 million fake Facebook profiles
- The most popular page is Facebook for Every Phone, with 509,772,152 likes
- There are 40 million active small business Pages
- But only 2 million of those businesses pay for advertising
- Facebook accounts for 62% of social logins made by consumers to sign into the apps and websites of publishers and brands
Instagram statistics
- There are 400 million Monthly Active Users on Instagram
- Over 80 million photos are uploaded each day
- There are 3.5 billion Instagram Likes per day
- More than 40 billion photos have been shared so far
- 90 percent of Instagram users are younger than 35
- When Instagram introduced videos, more than 5 million were shared in 24 hours
- Pizza is the most popular Instagrammed food, behind sushi and steak
- 32% of US teens cite Instagram as their favorite social network
Youtube statistics
- 300 hours of video are uploaded to Youtube every minute
- There are 3.25 billion hours of video watched each month
- More than half of YouTube views come from mobile devices
- The average mobile viewing session lasts more than 40 minutes
- The user-submitted video with the most views is “Charlie bit my finger”, with 834,956,899 views
- On average, there are 1,000,000,000 mobile video views per day
- In 2014, the most searched term was music. The second was Minecraft
- 9% of U.S small businesses use Youtube
- You can navigate YouTube in a total of 76 different languages (covering 95% of the Internet population)